Monday, April 7, 2008

Not just work on Ad.

In Loder’s (2007) article “Not all ‘Greens’ are created equal in product marketing,” he told us a lot of companies because people think more about the environment. So now car company think more about this in their advertisements, but change nothing or very little in their cars. But it is a bad idea to just change claims on the packaging. They make big cars but they get smaller mpg, for example, some cars only get 20 or less than 20 mpg, but in advertisements just they show children stay with trees and show this as green. The author told us a basic reason; all people know oil will be less and less, so people are trying to find some cars can use less gas, but these car companies do find how to make cars cheap; they just say they have a good car for high mpg, but it is very expensive and not for everyone. In conclusion, the author states that a green brand doesn’t mean a green product; making better and greener cars is good for our future.

It is very clear that we need more greens car for people. If we use more green cars, not just talk in advertisements, it will save more of our money for gas, save resource for our future and make less pollution. The author have a lot of point for why we need really green, not only for advertisements.

First, not really green is not good for our world; we know a lot of cars needs a lot of gas and why? Because they think these kinds of cars look cool and safe. But it will have more pollution, we will have a lot of CO2, so this is very important for human; nobody wants to have more pollution in our world. This is one of the reasons we need to make car can be really green.
Second, we know the world’s population is growing very quickly; at the same time cars will be more and more. We know oil is less than before; a lot of American cars use more gas than other cars. That means we will spend a lot of money and resources on our cars. Other countries’ cars have very good mpg and have no pollution or less pollution. Their cars can say they are green, but Americans just change their advertisement to make children stay close to the tree and try to tell people this is really green. Now we need these companies to do more rally things and save our world, we needs save more resources for our children to use, we needs think more about how to use less oil but still be able to run more than before. So we need more real green for our world.

The last one is ozone. It is very important for animals to live in the world, but companies use compounds which have been banned for nearly 30 years, They still keep this, and cheat us; we already changed something in order to save ozone, but what we did was a very long time ago. Maybe do not care car companies can change a lot, but they just want to have a cheaper car that can save more gas and less So do some really things for people and for your world, and then we will find children stay with trees together and have more fun.

In conclusion, using more really green cars is good for our world; we need to change a lot of American car companies to do a lot of things like other countries’ cars; it can save more gas, and have less pollution. We only have one world, so we need to think more about the resources and the world. Now some companies have begun to try to save gas; they have some kind of effort to begin not using gas or using less gas for future. So we need really green cars, in our world, not just in advertisements.

Reference:
Loder, A. (2007, December 2). Not all greens are created equal in product marketing St Petersbug Times. Retrieved March 21, 2008 from http://www.LexisNexis.com

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